Episode 02
Jack Couch
Founder of Sophtron. The man building the open financial internet. On why sales is dead and podcasts are the new trust machine.
Founder of Sophtron. The man building the open financial internet. On why sales is dead and podcasts are the new trust machine.
Founder of Sophtron, building the open financial internet to connect millions of people to smaller banks and credit unions. Former Global VP of Payments at Xero. Founded Monchilla (acquired by Xero), DeepIntel Solutions, and held security roles at Microsoft. A distribution operator who believes podcasts are the last channel where trust compounds.
Visit sophtron.com →I'm probably not going to go to a conference and walk around booths and hopefully fall in love with a sales guy that convinces me that this is great. I'm going to ask ChatGPT or I'm going to ask Grok or I'm going to ask Anthropic.
Jack Couch, on the end of conference sales
I think podcasting is a great kind of way to sell right now because it is a good intermediary thing. Like obviously flying to a conference is probably not going to be there in like 15, 20 years.
Jack Couch, on why podcasting has longer legs than conferences
We had a lot of people at Microsoft that were going to buy 10,000 Windows PCs based on the glint in the eye of the sales guy that talked to them and whether he had a firm handshake. It's totally ridiculous.
Jack Couch, on the absurdity of enterprise sales
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"I'm probably not going to go to a conference and walk around booths. I'm going to ask ChatGPT or Grok or Anthropic."
Share this quote →"Podcasting is a great kind of way to sell right now because it is a good intermediary thing."
Share this quote →"10,000 Windows PCs based on the glint in the eye of the sales guy. It's totally ridiculous."
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